Category Archives: Media Mentions – Greyhound Knowledge Group

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Indian women like being entrepreneurs #Media #Press #YourStory

If entrepreneurship is on the rise, then women entrepreneurship is having an equal amount of buzz. A recent survey conducted by Greyhound Sculpt, of Greyhound Knowledge Group, revealed that 50% women in India are happy being entrepreneurs. The survey was conducted to better understand the issues faced by women entrepreneurs in India. Titled ‘Women Entrepreneurs: Sweating It Out’, the study interviewed over 1,000 women (among SEC A2 B1) running their own ventures spread across NCR, Chennai, Kolkata, Mumbai, Bangalore, and Ahmedabad.

India women entrepreneurs

Traditionally seen as the family bulwark, women are now emerging as a force in the enterprise in India. Some of the key outcomes of the study are as under.

Women are happy entrepreneurs: 50% respondents stated they are happy being an entrepreneur as it gives them a sense of freedom. However, 20% women claimed they started their own business to follow their passion and the need for creative satisfaction. For example, makeup artists opening their own salon, housewives starting home-cooked food delivery services for the office-goers, among others. On the other hand, 20% respondents have started their own business for a better standard of living.

Challenge of balancing work and family: More than 40% women claimed that they either work from home or near their homes to look after their family and completing regular chores. 45% of women stress on the fact that being an entrepreneur gives them the flexibility of time.

A constant struggle to be taken seriously: Majority of the women surveyed (68%) faced the challenge of not being taken seriously. In addition, 40% claimed that their family members did not approve, or were not confident of them being entrepreneurs. This reinforces that family approval (especially from the elders and husbands) plays a decisive role for women in business matters.

Some sectors are perceived as ‘No Entry’ for women entrepreneurs: Self-imposed barriers do exist. Women claimed that there are some sectors where there are strong entry barriers. Sectors like transport, real estate, and automobiles are identified as sectors with very strong entry barriers to women entrepreneurs.

Source: YourStory

We’re Not Taken Seriously, Rue Women Entrepreneurs #Media #Press #purj

Despite some sectors being perceived as ‘No Entry’ for women entrepreneurs, they continue to embrace entrepreneurship and forge relationships across borders. Forming global partnerships is a way to expand internationally, according to a recent study that found more than 50 per cent of its respondents stating they were happy being entrepreneurs as it gave them a sense of freedom.

Most of the respondents, however, said they faced a constant struggle to be taken seriously: A majority of the women surveyed, around 68 per cent, said they faced this particular challenge . In addition, 40 per cent claimed that their family members did not approve or were not confident of them being entrepreneurs.

The survey, conducted by Greyhound Sculpt, the consumer research arm of Greyhound Knowledge Group, showed that family approval especially that of elders and husbands, tended to play a decisive role for women in business matters.

The survey was conducted across Mumbai, NCR, Chennai, Bangalore, Kolkata and Ahmedabad.

Emerging force

Traditionally seen as the family bulwark, women are now emerging as a force in enterprises. Several examples, such as Jaswantiben Jamnadas Popat of Lijjat Papad, and Rajni Bector of Cremica Foods speak of the entrepreneurial success of women in many fields.

Sanchit Vir Gogia, Founder and Group CEO, Greyhound Knowledge Group said, despite business styles that may be different from their male counterparts, women’s business skills are just as sharp. “Women entrepreneurs are a brave new breed and soon, with technology, finances and other business support on their side, may be a significant sector of enterprise,” she added.

The regular working woman is also now fast metamorphosing into the entrepreneur woman, the survey showed. However, 20 per cent women claimed they started their own business to follow their passion and satiate their need for creative satisfaction.

For example, makeup artists opened their own salon, housewives started home-cooked food delivery services for office-goers, among others. On the other hand, 20 per cent of the respondents have started their own business for a better standard of living.

Unafraid of risks

Debashish Kundu, Co-Founder, Greyhound Sculpt added, “Women are now embracing the entrepreneurial spirit in a big way. Not afraid to take risks, they are taking leaps into converting their passions into viable business models. This new breed of enterprises will need as much technology and marketing support, which could be an interesting market opportunity.”

Speaking about the challenge of balancing work and family, more than 40 per cent women claimed that they either worked from home or near their homes, to look after their family and complete regular chores.

The women surveyed claimed that there were some sectors where there were strong entry barriers. Sectors like transport, real estate, automobiles, etc are identified as sectors with very strong entry barriers to women entrepreneurs.

Source: Purj

50% women in India are happy being entrepreneurs #Media #Press #BusinessStandard

50% women in India are happy being entrepreneurs said a survey by consumer research firm, Greyhound Scuplt. Greyhound interviewed over 1,000 women entrepreneurs in six cities.

 According to this survey 50% women said that they are happy being an entrepreneur as it gives them a sense of freedom. However, 20% women claimed they started their own business to follow their passion and satiate their need for creative satisfaction.
More than 40% of respondents said that they either work from home or near their homes to look after their family.  Also 45% of women stressed on the fact that being an entrepreneur gives them the flexibility of time.
68% of women entrepreneurs faced the challenge of not being taken seriously according to the survey.  Surprisingly 40% women claimed that their family members did not approve or were not confident of them being entrepreneurs. “This re-enforces that family approval (especially elders and husbands) play a decisive role for women in business matters” Greyhound said in a statement.
According to women entrepreneurs surveyed, there are some sectors where there are strong entry barriers.  Sectors like transport, real estate, automobiles are identified as sectors with very strong entry barriers to women entrepreneurs.
“Despite business styles that may be different from their male counterparts, their business skills are just as sharp” Sanchit Vir Gogia, founder and group CEO, Greyhound Knowledge Group said.
Debashish Kundu, co-Founder & chief sculptor, Greyhound Sculpt said, “women are now taking leaps into converting their passions into viable business models.”
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50% women in India are happy being entrepreneurs #Media #Press #SmartInvestor

50% women in India are happy being entrepreneurs said a survey by consumer research firm, Greyhound Scuplt. Greyhound interviewed over 1,000 women entrepreneurs in six cities.

According to this survey 50% women said that they are happy being an entrepreneur as it gives them a sense of freedom. However, 20% women claimed they started their own business to follow their passion and satiate their need for creative satisfaction.

More than 40% of respondents said that they either work from home or near their homes to look after their family.  Also 45% of women stressed on the fact that being an entrepreneur gives them the flexibility of time.

68% of women entrepreneurs faced the challenge of not being taken seriously according to the survey.  Surprisingly 40% women claimed that their family members did not approve or were not confident of them being entrepreneurs. “This re-enforces that family approval (especially elders and husbands) play a decisive role for women in business matters” Greyhound said in a statement.

According to women entrepreneurs surveyed, there are some sectors where there are strong entry barriers.  Sectors like transport, real estate, automobiles are identified as sectors with very strong entry barriers to women entrepreneurs.

“Despite business styles that may be different from their male counterparts, their business skills are just as sharp” Sanchit Vir Gogia, founder and group CEO, Greyhound Knowledge Group said.

Debashish Kundu, co-Founder & chief sculptor, Greyhound Sculpt said, “women are now taking leaps into converting their passions into viable business models.”

Source: Smart Investor

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Women entrepreneurs feel they are not taken seriously #Media #Press #MSN

A majority of women running their own business ventures feel they are not taken seriously as entrepreneurs in the society, says a study.

According to the study of over 1,000 women entrepreneurs by consumer research firm Greyhound Sculpt, 50 per cent of the women stated they are happy being an entrepreneur “as it gives them a sense of freedom”.

However, 68 per cent said they faced the challenge of not been taken seriously as entrepreneurs in the country, while 40 per cent claimed lack of family support.
“This re-enforces that family approval (especially elders and husbands) play a decisive role for women in business matters,” Greyhound Sculpt said.
Among the major industries, the respondents felt that the real estate and automobile sector as ones with strong entry barriers for women entrepreneurs.
Meanwhile, only 20 per cent of the respondents said they started their own business to follow their passion and satiate their need for creativity, while another 20 per cent did so for better standard of living.
Beauty salon owners and housewives who deliver home cooked food to the office goers, are among those who started a business for creative satisfaction and passion for the job.

As per the study, 40 per cent of the women surveyed said they either worked from home or places nearby so as to cater to their family needs and perform household chores.
Another 45 per cent of women noted that being an entrepreneur gave them the flexibility of time.

“Women entrepreneurs are a brave new breed and soon, with technology, finances and other business support on their side, may be a significant sector of enterprise,” Greyhound Knowledge Group Founder and Group CEO Sanchit Vir Gogia said.
“Despite business styles that may be different from their male counterparts, their business skills are just as sharp,” he added.

The study interviewed over 1,000 women running their own ventures spread across NCR, Chennai, Kolkata, Mumbai, Bangalore, and Ahmedabad.

Source: MSN News

Women entrepreneurs feel they are not taken seriously #Media #Press #FinancialExpress

A majority of women running their own business ventures feel they are not taken seriously as entrepreneurs in the society, says a study.

According to the study of over 1,000 women entrepreneurs by consumer research firm Greyhound Sculpt, 50 per cent of the women stated they are happy being an entrepreneur “as it gives them a sense of freedom”.

However, 68 per cent said they faced the challenge of not been taken seriously as entrepreneurs in the country, while 40 per cent claimed lack of family support.

“This re-enforces that family approval (especially elders and husbands) play a decisive role for women in business matters,” Greyhound Sculpt said.

Among the major industries, the respondents felt that the real estate and automobile sector as ones with strong entry barriers for women entrepreneurs.

Meanwhile, only 20 per cent of the respondents said they started their own business to follow their passion and satiate their need for creativity, while another 20 per cent did so for better standard of living.

Beauty salon owners and housewives who deliver home cooked food to the office goers, are among those who started a business for creative satisfaction and passion for the job.

As per the study, 40 per cent of the women surveyed said they either worked from home or places nearby so as to cater to their family needs and perform household chores.

Another 45 per cent of women noted that being an entrepreneur gave them the flexibility of time.

“Women entrepreneurs are a brave new breed and soon, with technology, finances and other business support on their side, may be a significant sector of enterprise,” Greyhound Knowledge Group Founder and Group CEO Sanchit Vir Gogia said.

“Despite business styles that may be different from their male counterparts, their business skills are just as sharp,” he added.

The study interviewed over 1,000 women running their own ventures spread across NCR, Chennai, Kolkata, Mumbai, Bangalore, and Ahmedabad.

Source: The Financial Express

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Women entrepreneurs feel neglected #Media #Press #TheWeek

A majority of women running their own business ventures feel they are not taken seriously as entrepreneurs in the society, says a study.

According to the study of over 1,000 women entrepreneurs by consumer research firm Greyhound Sculpt, 50 per cent of the women stated they are happy being an entrepreneur “as it gives them a sense of freedom”.

However, 68 per cent said they faced the challenge of not been taken seriously as entrepreneurs in the country, while 40 per cent claimed lack of family support.

“This re-enforces that family approval (especially elders and husbands) play a decisive role for women in business matters,” Greyhound Sculpt said.

Among the major industries, the respondents felt that the real estate and automobile sector as ones with strong entry barriers for women entrepreneurs.

Meanwhile, only 20 per cent of the respondents said they started their own business to follow their passion and satiate their need for creativity, while another 20 per cent did so for better standard of living.

Beauty salon owners and housewives who deliver home cooked food to the office goers, are among those who started a business for creative satisfaction and passion for the job.

As per the study, 40 per cent of the women surveyed said they either worked from home or places nearby so as to cater to their family needs and perform household chores.

Another 45 per cent of women noted that being an entrepreneur gave them the flexibility of time.
“Women entrepreneurs are a brave new breed and soon, with technology, finances and other business support on their side, may be a significant sector of enterprise,” Greyhound Knowledge Group Founder and Group CEO Sanchit Vir Gogia said.

“Despite business styles that may be different from their male counterparts, their business skills are just as sharp,” he added.

The study interviewed over 1,000 women running their own ventures spread across NCR, Chennai, Kolkata, Mumbai, Bangalore, and Ahmedabad.

Source: The Week