Tag Archives: Facebook

Tweet-Up on ‘The C-Suite Guide to social media adoption’ – Join The Conversation! #Event #Media #Press #Twitter #SM4CXOs

Join Greyhound Research and other esteemed panelists for a tweet-up on  ‘The C-Suite Guide to social media adoption’.

WHEN: Friday, Sept 6, 2013 between 11 am and 12 pm (Indian Standard Time)

WHERE: Twitter.com or your fav Twitter app, using #SM4CXOs.

WHAT: We will be using this time to discuss and exchange notes on various facets of social media adoption in the new IT world, particularly impact of emerging social technologies on C-suite enterprise. Idea is to reply to questions asked by the moderator and share your personal experiences and views.


Sanchit Vir Gogia, Chief Analyst & Group CEO, Greyhound Research @s_v_g

Chetan Mahajan, MD, 20:20MSL @ChetanMahajan

Amrit Ahuja, Client Engagement Director, MSL Group Asia @amritahuja

Sorav Jain, Digital marketing & Social Media Consultant and Trainer, echoVME @SoravJain

Karan Bhujbal,Technology PR practitioner, 20:20MSL @karanbhujbal


You tweet with #SM4CXOs during the tweet-up so that your tweets show up to everyone participating in the tweet chat. Really, no point in missing out the action!

Goes without saying – but best when said – please take a moment and follow other fellow tweeters participating in the tweet-up — always great to grow your network with like-minded individuals.

Follow along, reply or ask questions, and enjoy! We look forward to seeing you on Twitter.

Standpoint: Decision Making A Roadblock For Adoption of Social Technologies

Most CIO conversations that I’ve had in the past few quarters either begin or end with a discussion on social technologies. While some refer to social as LinkedIn, Twitter and blogs, other mature and advanced users talk about tools like Chatter, Jive among others. Same holds true on the supply side as well – most vendors are following the bandwagon and selling both new and old products under the umbrella of social technologies.

It might be stating the obvious, but based on multiple conversations, I believe social technologies are here to stay. But what is not so obvious – who is ultimately making decisions about social technologies? My observations confirm that organizations continue to have multiple owners for social technologies. The decision making is fragmented across most organizations and spread across either LoB or IT.

While my upcoming research will address these, and multiple other areas relating to adoption of social technologies, I would like to know your side of the story. Does your organization have a single owner of all such technologies, or there are multiple owners spread across both IT and LoB?


Have more to comment on this topic? Leave a comment below, and let’s get the conversation going!

Business Intelligence and Analytics in 2013 #Media #Press #ChannelWorld

Enterprise solution providers are keen to explore the colossal business opportunities in business intelligence and analytics this year. Channelworld’s State of the MArt 2013 survey findings are a clear indicator. More than 78 percent of respondents (channel partners) expect IT spend to grow in areas of BI and analytics in 2013. This statistic is similar to mobility and only second to security among the most preferred technologies in terms of IT spends by Indian organizations.

According to IDC, worldwide revenues for business analytics market in 2011 grew 14.1 percent year-on-year. Of the three primary segments, data warehousing platform software segment grew the fastest in 2011 at 15.2 percent year-on-year, followed by the analytic applications segment at 13.3 percent. BI and analytic tools segment grew 13.2 percent.

“There’s a lot of unstructured data in terms of volume and velocity. The variety directly impacts businesses. The need to sort data has become vital as the pressure on businesses mount amidst diminishing margins in such a competitive world,” says Sanchit Vir Gogia. Hence the need for BI and analytics becomes imperative, he adds.

What’s new for Partners?

Mumbai-based AGS Sundyne Technologies has been deploying customized BI solutions across retail and telecom for the past couple of years. “The installation of POS software included an entire managed services project with POS infrastructure at a leading retail conglomerate. Hence the BI solution was developed by our team as an interface over existing OEM softwares to help the customer stay ahead of competition,” says Sandeep Gandhi, MD, AGS Sundyne Technologies.

BI and analytics contributes between five and ten percent of overall revenues, AGS Sundyne will target IT/ITeS and Government in 2013 for these technologies. “The contribution is not much as of now but it is a good margin domain,” says Gandhi.

VDA Infosolutions, an EMC partner, is engaged in putting a business plan in place to explore data analytics with Greenplum (now EMC) portfolio. “We expect tier-1 organizations to look seriously at data analytics solutions apart from cloud,” says Ashutosh Deuskar, Director, VDA Infosolutions.

Coimbatore-based eCAPS Computers too has identified BI and analytics as a new focus technology for the new year. The saturation of hardware/software services market and dwindling margins is the key reason, says Partheeban, Director, eCAPS Computers, to look at BI as a new area. The lower end of the market has become highly competitive as there will be no or minimal buying of entry level solutions for next three to five years,
he adds.

“As we are focused on datacenter deployments around servers and storage, analytics makes perfect business sense as the data growth needs to be stored effectively and intelligently at the enterprise end,” says Deuskar.

Beyond traditional analytics and warehouse tools, businesses are feeling the impact of social analytics, which does not mean the twitters and facebooks of the world. “The fork in the road is happening. Many traditional systems integrators already deploy BI and enterprise data warehousing tools. Social analytics using traditional toolset of BI to understand newer data types at customer end is a great opportunity to look forward for partners.” says Gogia.

eCAPS is in talks with potential BI vendors. “The plan is to deep sell BI and analytics to the existing customers and then educate the new customers,” says Partheeban.

“We will be upgrading existing technical manpower for our foray into analytics and also recruit few resources,” adds Deuskar of VDA.

The Early Adopters

“Analytics is aggressively for any customer facing industry which demands customer loyalty. Retail is an important segment as large format players are positioning their footprint in India,” says Gogia.

“IT governance is becoming a crucial issue for organizations which involves IT asset management, IT accounting, and extends tofunctions like procurement details. These IT-enabled services need to be effectively enhanced by proper use of BI tools,” says Gandhi.

BFSI and IT/ITeS are the early adopters of analytics for VDA Infosolutions. “We are in talks with at least four customers in the western region,” says Deuskar.

Customer segment analysis and network analysis across telecom is picking up as price becomes important as a value added service offering. Use of analytics is popular across BFSI and especially network analysis for insurance sector.

BI and analytics are moving to mobile devices but at a slow pace says Gogia. “In terms of priority for enterprises to introduce cross platforms, BI is not first as volume for its usage is not very huge. CRM and ERP are the first ones,” he reasons.

“This will be a huge market in the coming years. But the earlier we explore this trend the better it is for us,” says Deuskar.

Source: Channel World