Tag Archives: Innovation

Business Impact

Making Research Work for Your Organization

Business Impact

Research is to see what everybody else has seen, and to think what nobody else has thought.”
— Albert Szent-Gyorgyi

As opposed to popular belief that market research is losing relevance in face of the abundance of available data, the truth is actually reverse. While there are multiple data sources, the challenge lies in filtering what is relevant to your organization and the business problem at hand.

As a Research Manager with Greyhound Sculpt, I’m responsible for leading consulting assignments in emerging markets. My role has pushed me to go beyond basic skills such as resource management, pre-sales support among other areas and has encouraged me to actively innovate at every step of the consulting lifecycle.

  • Collaborative Project Management is the key to successful delivery. A project from ideation to delivery must be managed systematically including consistent client servicing, clear vendor communication and coordinated teamwork. We champion these aspects at all times and work in tandem with our clients and vendors to deliver value.
  • Business outcomes before research objectives. While working on research projects it is important to have holistic idea of the expected outcomes for the business. My endeavor as project lead is to always look beyond the defined research objectives and focus on the business side impacts of the project. For example a recent customer satisfaction study that we executed for a global cosmetic giant captured more than just the product feedback and helped identify existing supply-chain irregularities.
  • Research and Design is a marriage made in heaven. Organizations today grapple with ensuring longevity of research content – visual recall helps solve this issue. We emphasize on using innovative ways of designing our research content through creative infographics and presentations. An example would be complimenting a blog with a graphical data-point (See Article: Enterprise Mobility – Value Lies in Data, Not Device Alone! – LinkedIn).
  • Redefine client-vendor relationship, work as partners. It is imperative clients and research organizations work in a symbiotic manner, and take time-out to work through project roadblocks together. For each project we strive to create synergies between our project team and the client team. In case of operational project challenges, we encourage both parties to engage in interactive discussions that help align thoughts, get fresh perspectives and start over again.

Greyhound Knowledge Group today exhibits this new culture of research. Against popular perception of large research organizations driving better value, my personal experience tells me otherwise. I believe that it is smaller firms that are highly focused on delivering value and driving innovation around client business outcomes. In a few words, an organization must always think holistically when outsourcing research projects and practice prudence when measuring the offered outcomes for the business problem and the associated business unit.

Whats you Standpoint?

Do you agree with my thoughts from above? Are you able to maximize outcomes from research projects your organization is currently undertaking? Please leave your thoughts in comments below or send us a quick note on connect@greyhoundgroup.com and it’ll be a pleasure to catch-up!

About the Author:

The author is Manasi Parvatikar, Research Manager at Greyhound Sculpt, the business research and advisory arm of the Greyhound Knowledge Group.

Wish To Use This Material?

Greyhound Sculpt is happy to provide reprint rights and official reprints in PDF format. Please send us a note on connect@greyhoundgroup.com.

Copyright © 2014 Greyhound Sculpt. All rights reserved.

Catch Greyhound Research at the C# Corner Annual Conference 2014 #Event #CSharpConf14

What is the event all about? 

C# Corner ANNUAL CONFERENCE is a 3 day annual meeting where C# Corner MVPs, authors, chapter leaders, moderators, editors and experts meet, demonstrate, plan and hang out. One day of the conference is open to C# Corner members.

MVP (Most Valuable Professional) is an annual award given by C# Corner to its community leaders who actively share their technical skills and excellent knowledge.

C# Corner community helps in closely knitting the worldwide spread IT community, support each other and churn out revolutionary ideas. It helps the IT community realize the strategy to explore and widen their wing span.

Our Chief Analyst & CEO, Sanchit Vir Gogia, will be presenting a keynote at the event and share his expertise and perspective on how can organizations and developers make innovation a reality.

Have a question?

To read our latest thought leadership, check out our latest blogs. Click here.

Catch our media mentions in some of the world’s best publications. Click here.

Have more questions? Tweet to us – @s_v_g@Greyhound_R or email us on connect@greyhoundgroup.com and we’ll get the conversation brewing!

When & Where?

April 11-13, 2014, Delhi (India)

Source: C# Corner

Greyhound Knowledge Group joins ASSOCHAM Summit #Media #Press #VARIndia

The Greyhound Knowledge Group has announced that it has partnered officially with the ASSOCHAM’s Second National Innovation Summit and Awards 2013. This summit has been organized to focus on innovation in Business Development, Science & Technology and Social Development.

Sanchit Vir Gogia, Founder & Group CEO, Greyhound Knowledge Group, said, We are honoured to partner with ASSOCHAM for one of India’s most prestigious events on innovation. They have done stellar work to cater to the innovation needs of corporate India and create the right platform for businesses to come together. We commit to adding significant value to this partnership and extend our support to other members in the association.

Sanchit said, The National Innovation Summit creates a platform to foster the spirit of innovation for India Inc. While changing consumer habits are driving much of this change, emerging technologies are aiding to the growth and viability of such entrepreneurial ventures. This is also driving a need for organizations to revisit their hiring policies and re-skill employees to better prepare for the newer forces of the market.

He also focussed on the use of emerging technologies like cloud, mobility, big data and social that organizations can use to become more nimble and respond swiftly to the evolving market conditions.

Source: VAR India

Greyhound Knowledge Group joins ASSOCHAM Summit #Event #Media #Press #ASSOCHAM #Summit

The Greyhound Knowledge Group has announced that it has partnered officially with the ASSOCHAM’s Second National Innovation Summit and Awards 2013. This summit has been organized to focus on innovation in Business Development, Science & Technology and Social Development.

Sanchit Vir Gogia, Founder & Group CEO, Greyhound Knowledge Group, said, We are honoured to partner with ASSOCHAM for one of India’s most prestigious events on innovation. They have done stellar work to cater to the innovation needs of corporate India and create the right platform for businesses to come together. We commit to adding significant value to this partnership and extend our support to other members in the association.

Sanchit said, The National Innovation Summit creates a platform to foster the spirit of innovation for India Inc. While changing consumer habits are driving much of this change, emerging technologies are aiding to the growth and viability of such entrepreneurial ventures. This is also driving a need for organizations to revisit their hiring policies and re-skill employees to better prepare for the newer forces of the market.

He also focussed on the use of emerging technologies like cloud, mobility, big data and social that organizations can use to become more nimble and respond swiftly to the evolving market conditions.

Source: VAR India

Greyhound Knowledge Group partners with 2nd National Innovation Summit 2013 by ASSOCHAM #Media #Press #ASSOCHAM #Summit #Innovation #GreyhoundKnowledgeGroup

July 9, 2013, New Delhi: The 2nd National Innovation Summit and awards 2013 organized by ASSOCHAM  today saw government dignitaries, stalwarts from India’s corporate industry, key decision makers and influencers in full attendance. Greyhound Knowledge Group, a leading research and advisory firm with interests in IT research & advisory, consumer research & innovation and executive search, were the official partners of this prestigious event.

Speaking on the partnership, Sanchit Vir Gogia, Founder and Group CEO, Greyhound Knowledge Group says, “We are honoured to partner with ASSOCHAM for one of India’s most prestigious events on innovation. They have done stellar work to cater to the innovation needs of corporate India and create the right platform for businesses to come together. We commit to adding significant value to this partnership and extend our support to other members in the association. ”

The focus of this year’s summit was on innovation in Business Development, Science & Technology and Social Development. It was attended by the likes of Mr. Jaipal Reddy, Honorable Minister for Science and Technology, Mr. Praveen Sinha, Co-founder and Managing Director, Jabong, Dr. Anil Wali, Managing Director, Foundation for Innovation & Technology, IIT Delhi and others.

During his Keynote, Sanchit said,” The National Innovation Summit creates a platform to foster the spirit of innovation for India Inc. India is witnessing a mindset change and organizations are now actively seeking newer tools and practices. The surge in the number of start up organizations in the country is an excellent proof point of India Inc willing to step out of the comfort zone and innovate in the traditional industries. While changing consumer habits are driving much of this change, emerging technologies are aiding to the growth and viability of such entrepreneurial ventures. This is also driving a need for organizations to revisit their hiring policies and re-skill employees to better prepare for the newer forces of the market.”

His session focussed on how technological innovation can help organizations differentiate their products and services. He also exemplified on the use of emerging technologies like cloud, mobility, big data and social that organizations can use to become more nimble and respond swiftly to the evolving market conditions.

Key highlights of the event are as follows:

Mr KC Mehta, Chairman National Quality Council of ASSOCHAM & Member of Jury, opened the summit saying that Innovation is typically associated with “Jugaad” in India, however, sustainability is critical for a successful Innovation.

“True Innovation needs to be path-breaking and scalable”, as per Hemendra Aran (CEO & Founder, Aranca). In Indian ecosystem, the importance of Innovation is being recognized, but in order to be really successful Indian outfits need to move from Knowledge-driven to Innovation-driven culture.

Sanchit Vir Gogia (Founder & Group CEO, Greyhound Knowledge Group), started his session titled “Method to the Madness of Innovation” from the back of the hall, with a key message that instead of looking at the proverbial podium, businesses need to look into the pockets and peripheries of the organization. “Customer Experience matters, all else is plumbing”, as per Sanchit, who believes that technology is the most critical leverage for the Innovation in this consumer-led era.

Praveen Sinha (Co-founder & MD, Jabong) drove the point on relationship between Kaizen and Innovation. The Process innovation through Kaizen should aim at customer delight, when it becomes true Innovation.

About Greyhound Knowledge Group

Greyhound Knowledge Group is built on the ethos of a research – led approach. Our mission is to be the most trusted group in the research & advisory business. We believe in challenging conventions and are committed to change the way research is executed and consumed. This, we believe, will help our customers make decisions that add value to their routine tasks.

Greyhound Knowledge Group operates under three brands –

Greyhound Research: Greyhound Research is an independent IT research & advisory firm that helps clients with fact-based insights, relevant perspectives and realistic opinions. With key focus on all things emerging – business themes, roles, technologies, geographies and verticals – Greyhound Research works closely with both end-users and vendors across multiple domains.

Greyhound Sculpt: Greyhound Sculpt is a boutique consumer research firm focused on delivering fact-based and relevant insights for complex assignments like brand personification, positioning studies, market entry strategies among others.

Greyhound Technocrat Search: Greyhound Technocrat Search is an executive search firm focused on the technology and telecom sector in emerging markets. With focus on three verticals – CIO & Team, Vendors & Channel Partners, KPO & Analytics – the company aligns the best of both functional and sector expertise.

Connect with us at:

Greyhound Sculpt | W greyhoundsculpt.com | T @GreyhoundSculpt

Greyhound Research | W greyhoundresearch.com | T @GreyhoundR

Greyhound Technocrat Search | W greyhoundtechsearch.com | T @GreyhoundTS

For media queries, please contact:  media@greyhoundgroup.com

Event Partnership: 2nd National Innovation Summit 2013 by ASSOCHAM#Event #Media #Press #ASSOCHAM #Summit #Innovation

Greyhound Knowledge Group is the official partner for the 2nd National Innovation Summit 2013 by ASSOCHAM being held in New Delhi (India) on July 9, 2013.

Catch keynote from our Founder & Group CEO, Sanchit Vir Gogia, on how technology can help organizations fuel innovation. Sanchit will be speaking on how technology can help organizations differentiate their products and services in the market, survive the continuous change and evolution and transition their business and technology strategies away from cost-cutting and efficiency to innovation and productivity. This session will highlight the need for IT to transition from a support function to strategic contributor, and shift from managing resources to facilitating innovation.

See more details about the event on the ASSOCHAM page – click here.

For any queries related to this event or the topic, please reach out to us at connect@greyhoundgroup.com.

Note for Technology Users – Join Our Exclusive Community!

Greyhound Research values your opinion and invites decision makers and business leaders involved in IT and other business projects to join our exclusive, vendor-free research panel, Greyhound Golden Gate. If your story if exclusive and we have your permission, we will write a post about you and the project to share it with the larger community. Over and beyond, this also gives you access to some of our thought-leading research and experts. Please write to me on sgogia@greyhoundgroup.com and we’ll take it further from there!

Note for Vendors and Providers – Did you see our Research Agenda?

Do check out our extensive research schedule that covers a vast variety of topics including new-age business themes, disruptive technologies, business and technology roles. Please write to me on sgogia@greyhoundgroup.com and we’ll gladly share a copy of the research schedule with you.

Related Posts

Wish To Use This Material?

Greyhound Knowledge Group is happy to provide reprint rights and official reprints in PDF format. Please send us a note on connect@greyhoundgroup.com.

Copyright © 2013 Greyhound Knowledge Group. All rights reserved.

2nd National Innovation Summit 2013 by ASSOCHAM

Greyhound Knowledge Group is the official partner for the 2nd National Innovation Summit 2013 by ASSOCHAM being held in New Delhi (India) on July 9, 2013.

Catch keynote from our Founder & Group CEO, Sanchit Vir Gogia, on how technology can help organizations fuel innovation. Sanchit will be speaking on how technology can help organizations differentiate their products and services in the market, survive the continuous change and evolution and transition their business and technology strategies away from cost-cutting and efficiency to innovation and productivity. This session will highlight the need for IT to transition from a support function to strategic contributor, and shift from managing resources to facilitating innovation.

See more details about the event on the ASSOCHAM page – click here.

For any queries related to this event or the topic, please reach out to us at connect@greyhoundgroup.com.

Note for Technology Users – Join Our Exclusive Community!

Greyhound Research values your opinion and invites decision makers and business leaders involved in IT and other business projects to join our exclusive, vendor-free research panel, Greyhound Golden Gate. If your story if exclusive and we have your permission, we will write a post about you and the project to share it with the larger community. Over and beyond, this also gives you access to some of our thought-leading research and experts. Please write to me on sgogia@greyhoundgroup.com and we’ll take it further from there!

Note for Vendors and Providers – Did you see our Research Agenda?

Do check out our extensive research schedule that covers a vast variety of topics including new-age business themes, disruptive technologies, business and technology roles. Please write to me on sgogia@greyhoundgroup.com and we’ll gladly share a copy of the research schedule with you.

Related Posts

Wish To Use This Material?

Greyhound Knowledge Group is happy to provide reprint rights and official reprints in PDF format. Please send us a note on connect@greyhoundgroup.com.

Copyright © 2013 Greyhound Knowledge Group. All rights reserved.