Tag Archives: LinkedIn

Tweet-Up on ‘The C-Suite Guide to social media adoption’ – Join The Conversation! #Event #Media #Press #Twitter #SM4CXOs

Join Greyhound Research and other esteemed panelists for a tweet-up on  ‘The C-Suite Guide to social media adoption’.

WHEN: Friday, Sept 6, 2013 between 11 am and 12 pm (Indian Standard Time)

WHERE: Twitter.com or your fav Twitter app, using #SM4CXOs.

WHAT: We will be using this time to discuss and exchange notes on various facets of social media adoption in the new IT world, particularly impact of emerging social technologies on C-suite enterprise. Idea is to reply to questions asked by the moderator and share your personal experiences and views.


Sanchit Vir Gogia, Chief Analyst & Group CEO, Greyhound Research @s_v_g

Chetan Mahajan, MD, 20:20MSL @ChetanMahajan

Amrit Ahuja, Client Engagement Director, MSL Group Asia @amritahuja

Sorav Jain, Digital marketing & Social Media Consultant and Trainer, echoVME @SoravJain

Karan Bhujbal,Technology PR practitioner, 20:20MSL @karanbhujbal


You tweet with #SM4CXOs during the tweet-up so that your tweets show up to everyone participating in the tweet chat. Really, no point in missing out the action!

Goes without saying – but best when said – please take a moment and follow other fellow tweeters participating in the tweet-up — always great to grow your network with like-minded individuals.

Follow along, reply or ask questions, and enjoy! We look forward to seeing you on Twitter.

Standpoint: Decision Making A Roadblock For Adoption of Social Technologies

Most CIO conversations that I’ve had in the past few quarters either begin or end with a discussion on social technologies. While some refer to social as LinkedIn, Twitter and blogs, other mature and advanced users talk about tools like Chatter, Jive among others. Same holds true on the supply side as well – most vendors are following the bandwagon and selling both new and old products under the umbrella of social technologies.

It might be stating the obvious, but based on multiple conversations, I believe social technologies are here to stay. But what is not so obvious – who is ultimately making decisions about social technologies? My observations confirm that organizations continue to have multiple owners for social technologies. The decision making is fragmented across most organizations and spread across either LoB or IT.

While my upcoming research will address these, and multiple other areas relating to adoption of social technologies, I would like to know your side of the story. Does your organization have a single owner of all such technologies, or there are multiple owners spread across both IT and LoB?


Have more to comment on this topic? Leave a comment below, and let’s get the conversation going!