Tag Archives: Twitter

The Social CIO #Press #Media

Enterprise technology decision makers are increasingly leveraging social network and technologies to foster growth in their organisations.

Social technologies are playing a major role in fostering growth among organisations and enterprise technology decision makers are leveraging social networks in numerous innovative ways. There are some key verticals like BFSI, telecom, retail and hospitality which is using social technologies to reach out to their customers. Interacting with the customers on a regular basis allows enterprises to know their requirements and this helps in coming up with offers or products that are liked by the customers.

According to Atul Nigam, CIO, Micromax India, “Social platforms like Facebook, Twitter, Linkden allows us to reach our customers and get to know what are their requirements. CIOs can play a major role in providing apt business analytics to identify a specific trend and that helps in coming up with offers/promotions which customers can relate to. Our company has seen tremendous growth in the last five to six years and for us to sustain this growth rate, we need to know our customers better and social technologies plays an integral role in identifying this.”

Enterprise technology decision makers are leveraging social technologies to provide analytical insights about consumers. This in turn is helping enterprises to be more customer-friendly and focussed in their approach.

According to Sanchit Vir Gogia, Chief Analyst and CEO, Greyhound Research, IT organizations are struggling to deal with the invasion of multiple consumer-driven social technologies inside corporate firewalls. Employees continue to use these tools — with or without IT’s knowledge and approval — to help them improve their performance and do their work more efficiently. Employee adoption is catalysing many companies in Asia Pacific to proactively use (or at least plan to use) social tools as part of their IT setup, giving users the choice to adopt new tools to improve productivity and hence improve employee satisfaction.

CIOs across verticals agree that social analytics can play a key role in enhancing customer experience.

According to KK Chaudhary, CIO, Lanco Infratech, “I vouch for social analytics and I have witnessed many of my peers helping out their marketing team in getting to know different aspects of customer behaviour. Although, we are into power and do not need to interact with our customers via social medium, but I feel there are many verticals where one needs to interact directly to the customers and social technologies helps a lot of achieving this feat. At Lanco, we use internal social tool which helps in connecting with the employees and also makes them updated with the new developments in the organisation.”

Source: CIO & Leader

Time For Social Media Users To Grow #Press #Media #LightReading

Is social media a boon or a bane? This is one of the most challenging questions that many of us have faced in recent times. The answer may be different to each of us, based on our own perspectives and usage behaviors.

While the social media platforms like Facebook, Twitter and LinkedIn have changed the way we communicate and has also pushed the data growth for telcos, it has also revealed a lot about individuals’ personalities and preferences, thus providing companies the opportunity to shape their marketing strategies, though not without risking users’ privacy.

For marketers, social media has proved to be an effective tool to engage with their target customers, with brand managers leveraging it for promoting their products and services and getting direct feedback as well. Many organizations and internet companies like Google are aggressively utilizing tools like business analytics and business intelligence to understand the interest of consumers for placing intelligent ads based on users’ interest areas.

As a flip-side to marketers, social media engines could also spawn negative publicity, if products are flawed or customer services are not up to the mark or the company gives a controversial statement.

The technology behind social media has become so big that one can neither ignore it nor afford to completely rely on it. Back in 2008, US president Barack Obama’s successful political campaign on social media was touted as a strong example of the impact these collaboration tools could have.

In India, a leading politician had to apologize post his disturbing statements on country’s state of poverty, largely because of the public outrage on Twitter and Facebook. Such is the growing power of this new-age media.

In India, the telecom technologies like 3G and 4G are further fuelling the growth of social media channels like Facebook and Twitter. More and more people are glued to social media to interact and communicate with each other on the move, through their mobile phones.  Moreover, social media is considered to be a major driver of data growth in the country.

While tools like Twitter are widely used as a medium to follow celebrities, favorite brands, companies and talk about them in quick mode, Facebook is considered to be more personal is being majorly utilized to showcase personal achievements, photographs, thoughts and personal sentiments. On the other side, professional networking tools like LinkedIn are used to seek professional guidance, look for networking within the particular group and to explore job and career opportunities.

Revealing More Than What You Can See

In one of my recent interactions with a top executive of a leading company, I was told that many companies have started analyzing social media behavior of their employees while doing appraisals. It has helped HR managers and senior leaders to identify your behavior, attitude and overall personality that may help them to access leadership and productivity skills.

A recent study from Media Effects Research Laboratory reveals how users’ behaviors and profiles on various social media channels can give clue to feelings of users’ self-esteem and self-determination. That’s scary, isn’t it? It is like without your knowledge, someone guessing about your wealth and assets.

Also, marketers are cleverly capturing users’ day-to-day data to analyze customers’ preferences without even letting them know.

While a lot of security promises are being made by every social networking site, as a consumer you cannot guarantee that the privacy won’t be compromised. In some cases, even employees unintentionally share sensitive information through these channels that can be leveraged by competitors or cyber criminals.

“It’s a double edged sword. It’s very easy to cross the line between good and bad. While social media can be a great tool if used in a rational way, it may result into unwarranted troubles, if you fail to understand the best way it should be used,” says Sanchit Vir Gogia, ‎Founder & Group CEO, Greyhound Knowledge Group.

In future, we can expect social media playing a vital role in tracking brands’ history of brand positioning, customers’ reactions on that and marketers using paid channels on social media for boosting their image. Some brands may explore the possibility of blocking the social media entirely due to excessive negative publicity. For consumers, it would be critical to understand the benefits and disadvantages of sharing something instantly on social media.

Source: LightReading

Time For Social Media Users To Grow #Press #Media #LightReading

Is social media a boon or a bane? This is one of the most challenging questions that many of us have faced in recent times. The answer may be different to each of us, based on our own perspectives and usage behaviors.

While the social media platforms like Facebook, Twitter and LinkedIn have changed the way we communicate and has also pushed the data growth for telcos, it has also revealed a lot about individuals’ personalities and preferences, thus providing companies the opportunity to shape their marketing strategies, though not without risking users’ privacy.

For marketers, social media has proved to be an effective tool to engage with their target customers, with brand managers leveraging it for promoting their products and services and getting direct feedback as well. Many organizations and internet companies like Google are aggressively utilizing tools like business analytics and business intelligence to understand the interest of consumers for placing intelligent ads based on users’ interest areas.

As a flip-side to marketers, social media engines could also spawn negative publicity, if products are flawed or customer services are not up to the mark or the company gives a controversial statement.

The technology behind social media has become so big that one can neither ignore it nor afford to completely rely on it. Back in 2008, US president Barack Obama’s successful political campaign on social media was touted as a strong example of the impact these collaboration tools could have.

In India, a leading politician had to apologize post his disturbing statements on country’s state of poverty, largely because of the public outrage on Twitter and Facebook. Such is the growing power of this new-age media.

In India, the telecom technologies like 3G and 4G are further fuelling the growth of social media channels like Facebook and Twitter. More and more people are glued to social media to interact and communicate with each other on the move, through their mobile phones.  Moreover, social media is considered to be a major driver of data growth in the country.

While tools like Twitter are widely used as a medium to follow celebrities, favorite brands, companies and talk about them in quick mode, Facebook is considered to be more personal is being majorly utilized to showcase personal achievements, photographs, thoughts and personal sentiments. On the other side, professional networking tools like LinkedIn are used to seek professional guidance, look for networking within the particular group and to explore job and career opportunities.

Revealing More Than What You Can See

In one of my recent interactions with a top executive of a leading company, I was told that many companies have started analyzing social media behavior of their employees while doing appraisals. It has helped HR managers and senior leaders to identify your behavior, attitude and overall personality that may help them to access leadership and productivity skills.

A recent study from Media Effects Research Laboratory reveals how users’ behaviors and profiles on various social media channels can give clue to feelings of users’ self-esteem and self-determination. That’s scary, isn’t it? It is like without your knowledge, someone guessing about your wealth and assets.

Also, marketers are cleverly capturing users’ day-to-day data to analyze customers’ preferences without even letting them know.

While a lot of security promises are being made by every social networking site, as a consumer you cannot guarantee that the privacy won’t be compromised. In some cases, even employees unintentionally share sensitive information through these channels that can be leveraged by competitors or cyber criminals.

“It’s a double edged sword. It’s very easy to cross the line between good and bad. While social media can be a great tool if used in a rational way, it may result into unwarranted troubles, if you fail to understand the best way it should be used,” says Sanchit Vir Gogia, ‎Founder & Group CEO, Greyhound Knowledge Group.

In future, we can expect social media playing a vital role in tracking brands’ history of brand positioning, customers’ reactions on that and marketers using paid channels on social media for boosting their image. Some brands may explore the possibility of blocking the social media entirely due to excessive negative publicity. For consumers, it would be critical to understand the benefits and disadvantages of sharing something instantly on social media.

Source: LightReading

Tweet-Up on ‘The C-Suite Guide to social media adoption’ – Join The Conversation! #Event #Media #Press #Twitter #SM4CXOs

Join Greyhound Research and other esteemed panelists for a tweet-up on  ‘The C-Suite Guide to social media adoption’.

WHEN: Friday, Sept 6, 2013 between 11 am and 12 pm (Indian Standard Time)

WHERE: Twitter.com or your fav Twitter app, using #SM4CXOs.

WHAT: We will be using this time to discuss and exchange notes on various facets of social media adoption in the new IT world, particularly impact of emerging social technologies on C-suite enterprise. Idea is to reply to questions asked by the moderator and share your personal experiences and views.

ON THE PANEL:

Sanchit Vir Gogia, Chief Analyst & Group CEO, Greyhound Research @s_v_g

Chetan Mahajan, MD, 20:20MSL @ChetanMahajan

Amrit Ahuja, Client Engagement Director, MSL Group Asia @amritahuja

Sorav Jain, Digital marketing & Social Media Consultant and Trainer, echoVME @SoravJain

Karan Bhujbal,Technology PR practitioner, 20:20MSL @karanbhujbal

PLEASE REMEMBER:

You tweet with #SM4CXOs during the tweet-up so that your tweets show up to everyone participating in the tweet chat. Really, no point in missing out the action!

Goes without saying – but best when said – please take a moment and follow other fellow tweeters participating in the tweet-up — always great to grow your network with like-minded individuals.

Follow along, reply or ask questions, and enjoy! We look forward to seeing you on Twitter.

social-media-overwhelm

Tweet-Up on ‘The C-Suite Guide to social media adoption’ – Join The Conversation! #Event #Media #Press #Twitter #SM4CXOs

Join Greyhound Research and other esteemed panelists for a tweet-up on  ‘The C-Suite Guide to social media adoption’.

WHEN: Friday, Sept 6, 2013 between 11 am and 12 pm (Indian Standard Time)

WHERE: Twitter.com or your fav Twitter app, using #SM4CXOs.

WHAT: We will be using this time to discuss and exchange notes on various facets of social media adoption in the new IT world, particularly impact of emerging social technologies on C-suite enterprise. Idea is to reply to questions asked by the moderator and share your personal experiences and views.

ON THE PANEL:

Sanchit Vir Gogia, Chief Analyst & Group CEO, Greyhound Research @s_v_g

Chetan Mahajan, MD, 20:20MSL @ChetanMahajan

Amrit Ahuja, Client Engagement Director, MSL Group Asia @amritahuja

Sorav Jain, Digital marketing & Social Media Consultant and Trainer, echoVME @SoravJain

Karan Bhujbal,Technology PR practitioner, 20:20MSL @karanbhujbal

PLEASE REMEMBER:

You tweet with #SM4CXOs during the tweet-up so that your tweets show up to everyone participating in the tweet chat. Really, no point in missing out the action!

Goes without saying – but best when said – please take a moment and follow other fellow tweeters participating in the tweet-up — always great to grow your network with like-minded individuals.

Follow along, reply or ask questions, and enjoy! We look forward to seeing you on Twitter.

Niche, integrated support to benefit Twitter rivals #Media #Press #ZDNet

Twitter may be the most popular microblogging service, but its competitors are targeting a different audience as well as finding markets in other countries through affiliation.

Jeffrey Mann, Gartner’s research vice president for collaboration and social software, told ZDNet Asia in an e-mail interview that although being a first mover in the microblogging world has benefited Twitter and the site has seen adoption worldwide, its market dominance is concentrated in Europe and North America.

In Asia, Plurk has done well because it made support for local languages a priority, said Mann, adding that Me2Day is popular in Korea, while Zuosa is gaining mindshare in China.

He noted that affiliation with other social networks in each country also plays a part in the popularity of microblogging services, although language and character set support are still “big factors”. He said developing games that use virtual currency on the microblogging platform is also a way to gain popularity in Asia.

Sanchit Vir Gogia, told ZDNet Asia in an e-mail interview that for microblogging sites, which are also social networking Web sites, to be successful, an important strategy would be their integration with other players in the space.

“It’s important to remember that while people are craving to communicate their thoughts and ideas with the world at large, it is both tedious and time consuming for them to maintain a plethora of such accounts and separately update them,” Gogia explained.

Affiliation with other social networks worked for Twitter, too.

According to the analyst, Twitter picked up real pace after linking up with Facebookand LinkedIn. “This [tie-up] has allowed users to air the same view at once across these social networking sites, it also allows them to better manage their posts,” he said.

Other factors that can help drive adoption are unique services available on the microblogging sites and the richness of features provided, that is, whether the features integrate with third-party apps or allow the integration of pictures, videos and files for real-time information exchange, Gogia said.

Microblogging for enterprise  Asked if a single microblogging platform will emerge as the sole market leader, Mann said it was unlikely because local differences will remain.

He pointed out that there is already a thriving business for enterprise microblogging services, provided by market players such as Yammer, Present.ly, Socialtext and Blogtronix, which are aimed for internal use within a corporate environment.

Phil Spitzer, spokesperson from Yammer, told ZDNet Asia in an e-mail interview that the company’s service is different from other microblogging services because it operates within a private network.

“While services like Twitter are about being as public as possible, Yammer is about being as private and secure as possible,” Spitzer said. “Because privacy and security are two cornerstones of Yammer, it’s a great solution for enterprises.”

He explained that Yammer acts as a central platform for users to connect through communication channels such as e-mail, desktop clients and mobile clients. It provides threaded messages and attachments, and stores the information in the cloud with search capabilities, he said.

According to Gogia, as enterprise microblogging services target a niche market, they might never reach the critical mass as seen by Twitter, and will have to work with bigger players such as Twitter and other social networks, to increase user adoption.

Despite the popularity of dedicated microblogging services, Gartner’s Mann said the concept does not seem to have caught on in Japan. “A big reason is that the Japanese have been blogging for years from their mobile phones,” he said. “These blog posts are often [already] very short, so that they don’t see the point of a dedicated microblogging service.”

Source: ZDNet

Standpoint: Decision Making A Roadblock For Adoption of Social Technologies

Most CIO conversations that I’ve had in the past few quarters either begin or end with a discussion on social technologies. While some refer to social as LinkedIn, Twitter and blogs, other mature and advanced users talk about tools like Chatter, Jive among others. Same holds true on the supply side as well – most vendors are following the bandwagon and selling both new and old products under the umbrella of social technologies.

It might be stating the obvious, but based on multiple conversations, I believe social technologies are here to stay. But what is not so obvious – who is ultimately making decisions about social technologies? My observations confirm that organizations continue to have multiple owners for social technologies. The decision making is fragmented across most organizations and spread across either LoB or IT.

While my upcoming research will address these, and multiple other areas relating to adoption of social technologies, I would like to know your side of the story. Does your organization have a single owner of all such technologies, or there are multiple owners spread across both IT and LoB?

 

Have more to comment on this topic? Leave a comment below, and let’s get the conversation going!